National Geographic - Digital Analytics Case Study

national-geographic-analytics-implementation

We were tasked with migrating an in-house Tag Manager to Google Tag Manager and Google Analytics on the huge National Geographic website. We only had 3 months to complete this task!

Additionally the project was international and required the use of Google Tag Manager and Google Analytics within a global context.

The result was the project’s successful implementation in record time!

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Digital marketing can bring improved results to even the most traditional of businesses.

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WHAT WE DO

We are constantly learning and developing new tools and services to give us and you that extra edge.

Digital Project Management and Planning

Search Engine Optimisation

Google Analytics

Conversion Rate Optimisation

Digital PR

Website Redevelopment

Attribution Modelling

Google Analytics Training

Google Tag Manager

Digital marketing can bring improved results to even the most traditional of businesses.

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Website Analytics

We’ll set up Analytics in a way that helps you watch for the customers you want, allowing you to better target your marketing and get the most out of your business.

Training

Not only do we know what we’re doing, but we can also show YOU how to do it (in a way that makes sense!). We’ll empower you to get the most out of your digital marketing.

Digital Marketing

We offer Google Analytics, SEO, CRO, SMM, website development and so much more. We will even train your in-house team to excel.

Digital marketing can bring improved results to even the most traditional of businesses.

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Our Thought Process

We deliver a prospectus to our client, presenting the work that we hope to undertake and lay down what we believe our project team can effectively deliver.
We research both our client’s business and their competitors, to determine what needs to be achieved on the business’s website in accordance with its definition of success.
We create a timed strategy for enhancing the website, indicating the changes that can be made to bring the website up to speed and to gradually improve its potential and ROI.
We implement the strategy within the agreed timeframe, organically building the website’s performance in order to attract the most attention from search engines and web users.
We train our clients in maintaining the changes we’ve made to their website, to subtly enhance its improvements and to monitor the nature of visitors and where they were linked from.
We offer continued support to our clients once their sites have been effectively optimized through digital marketing, content development, and troubleshooting support.

Welcome To Accelerate

Our agency takes a comprehensive, detailed look at our client’s business, to see what you want to achieve and to make sure we are meeting your requirements. We will also familiarise ourselves with the area you are working in, and what your competitors are doing, to help you keep your competitive edge.

About Us

Reviews

  • Minyu Bian
    I met Accelerate via the web analytics association. As a friend and mentor,They have helped me greatly with web analytics research
    Minyu Bian
    Analytics Manager at Telefonica
  • Ash Ali
    Accelerate are some  of the smartest and most talented web analysts I have worked with in the industry. They have their finger on the pulse for the latest developments and is quick to highlight how they can impact your web site.  
    Ash Ali
  • Ben Boughton-White
    We really appreciate the work you are doing for us and the impact you have made is noticeable
    Ben Boughton-White
    Dorwest Herbs Ltd
  • Nail Dickson | SEO Manager
    I hired Accelerate in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more' in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend them for GTM & GA implementations.
    Nail Dickson | SEO Manager
    Marie Curie's
  • Marcela Leon
    I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
    Marcela Leon
    Association Of Clinical Research Professionals
  • Deeplaxmi Adke
    Accelerate are Google Tag Manager guru's. we worked with them on a complex implementation project for over 10 months and continued to be impressed by their  skills. They provide creative solutions and are not shy about making recommendations or improvements that They believes will add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
    Deeplaxmi Adke
    Director, Digital Analytics at National Geographic Society
  • Jamie Middleton
    Accelerate have gone out of their way to share their knowledge of how to improve our Google presence with impressive demonstrable results in a very quick time
    Jamie Middleton
    TechSPARK

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