Conversion Rate Optimisation

Conversion Rate Optimisation focuses on converting visitors into customers, a process that is unique to every business. Accelerate Agency uses testing-based approaches to improving a page’s conversion rates – using A/B testing to find the best approach for a business.


The purpose of a business website is to convert visitors to customers, so it is essential to understand how your customers proceed through a website – deciding which parts are easier to access, and which parts are harder. Accelerate Agency will look for roadblocks and bottlenecks that could make it harder for visitors to become customers, and then will address those barriers.

CRO Services

Content Experiments

We find that the key to getting websites to function in the best way, is to test different versions of pages in order to find the one that works best. We have extensive experience applying these methods to a website, even while it is operating in a current format.

User Testing

A high-functioning website is only successful if it is user-friendly, so we have extensively applied user testing in our daily work. We have used the A/B method to test different versions of the same page, to ensure user testing isn’t impacted by the testing process.

Eye Tracking

Accelerate uses eye-tracking and heat-mapping software, allowing you to identify where clients are looking on your website. Using the results, we’ll make sure that your clients access your content in the way you want them to.

User Journey

Our work in CRO covers all stages of the customer journey. We look at how customers are attracted to a site, through social media, email campaigns, and free downloads, and how they experience a site and get to purchasing the products. We’ll make this process as streamlined as possible.

CRO Starts With the Basics

There are a few basic, universal concepts behind CRO, which are universal, and need to be adapted to each business’ needs. Our team’s experience in implementing these concepts, means we can adapt them to your individual business’s needs.

Our Services


Companies We Work With


  • Vinnie Morgan
    We hired Accelerate Agency in 2016 to improve our SEO. Through link building, technical SEO and onsite SEO, they helped us achieve a 140% increase in traffic and improved quality of inbound leads . Thoroughly recommended.
    Vinnie Morgan
  • Minyu Bian
    I met Accelerate via the web analytics association. As a friend and mentor,They have helped me greatly with web analytics research
    Minyu Bian
    Analytics Manager at Telefonica
  • Ash Ali
    Accelerate are some  of the smartest and most talented web analysts I have worked with in the industry. They have their finger on the pulse for the latest developments and is quick to highlight how they can impact your web site.  
    Ash Ali
  •  Ben Boughton-White
    We really appreciate the work you are doing for us and the impact you have made is noticeable
    Ben Boughton-White
    Dorwest Herbs Ltd
  • Nail Dickson | SEO Manager
    I hired Accelerate in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more' in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend them for GTM & GA implementations.
    Nail Dickson | SEO Manager
    Marie Curie's
  • Marcela Leon
    I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
    Marcela Leon
    Association Of Clinical Research Professionals
  • Deeplaxmi Adke
    Accelerate are Google Tag Manager guru's. we worked with them on a complex implementation project for over 10 months and continued to be impressed by their  skills. They provide creative solutions and are not shy about making recommendations or improvements that They believes will add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
    Deeplaxmi Adke
    Director, Digital Analytics at National Geographic Society
  • Jamie Middleton
    Accelerate have gone out of their way to share their knowledge of how to improve our Google presence with impressive demonstrable results in a very quick time
    Jamie Middleton

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0117 3361103