Companies We've Worked With

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National Geographic - Google Analytics Case Study

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National Geographic asked us to migrate an in-house Tag Manager to Google Tag Manager and Google Analytics. We only had three months to complete this task!

Additionally, this project was for the global site. Despite the complexity of the task, the project was successfully completed in record time!

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Google Analytics Services

We start every project by working with you to help determine what success metrics align with your goals.  By understanding what is important to your business, we can help you measure these metrics through custom dashboards and tracking, so you know exactly how your business is performing. We pride ourselves on being a Google Analytics Lead Digital Agency.

Google Analytics Health Check

We’ll help you get the most out of Google Analytics, giving you a better sense of who is coming to your business website and how they are converting.

Google Tag Manager Health Check

We’ll improve your Google Tag Manager knowledge. With a greater understanding of GTM, you will be able to generate more marketing and remarketing opportunities.

Business KPI Workshops

We will run a KPI workshop with your team to help you identify and match the marketing metrics that align with your digital marketing goals.

Website Audit Process

Through a website audit, we will identify where and how you can undertake improvements to your website to increase conversions and generate more revenue.

Common Mistakes Encountered

Missing tracking code

If the tracking code is missing from a website, it makes it harder to determine where your visitors are coming from and identify cases of self-referral. When you have this information, you can better allocate your marketing resources.

Unidentified broken links

Error 404 and 500 internal Server Error pages harm the SEO performance and user experience of a website. Using a tracking code can help you identify when people land on broken pages, thereby improving the overall performance of your website.

A 0% bounce rate

Finding a 0% bounce rate sounds like a dream. However, this perfect response means your Google Analytics settings are not collecting data correctly. Without this information, you won't know how engaging your content is, which can impact sales. We can help rectify this situation.

Ecommerce missing from GA

If you are running an Ecommerce store, Google Analytics' Ecommerce category will provide you with quantifiable data that can help you develop sales and marketing plans that help you grow the business faster.

Session IDs in URLs

Session IDs are essential for understanding what pages visitors land on, the referral source, what they do on the page, and where they left your site. We can help set up Session ID's that don't appear in URLs – we'll share the reason why.

Quotation marks and typos

Typos are an all too common problem. Unfortunately, if you make this mistake with a line of code, it stops working. We can help you identify and resolve these types of errors, so you get access to the information that you need.

Ineffective marketing parameters

Marketing parameters are essential for monitoring paid and social marketing. They are particularly useful for tracking your customers, so you know which page, and from which site they originated. We can help set these up for you.

Missing manual tags

It is vital to track the effectiveness of the marketing channels you use so you can invest your resources appropriately. Manual tags help you track engagement across channels like social media, email, RSS, Google News, and more.

Badly optimised marketing funnels

The output of a marketing funnel is a conversion. Most of the time, the conversion is a sale, but it could be a sign up to an email list or something else. Accurately tracking this information provides you with the date you need to improve the conversion rate across the funnel.

Undetermined transactional values

Accurately determining which products generate the highest ROI is essential for boosting your profit margins and effectively allocate your marketing budget. We can help you track this through Google Tag Manager.

Incomplete GTM setup

If you can use GTM properly, you are better able to assess, track, and ultimately achieve your business KPIs. This is because you can develop a marketing strategy based on quantifiable data. We can help you make the most of GTM so you can hit your business goals.

Conversion blockers

The amount of money your business makes is directly proportional to your conversion rate. Accelerate can help you track and measure the conversion rate across your site. You can use this information to address blockages, improve copy, and ultimately make more money.

How We Analyse Your Data

We use several interactive sources to analyse information about your website, so you get a better understanding of how people are using your site.

Google Sheet Automation

Using Google Sheet Automation it is possible to compile, crunch, and present statistical information about your website's performance in real-time.

Data Append

Data Append merges product databases with Google Analytics, helping you better understand your customers' behaviour, and as a result, maximize profit.

Data Studio

Data Studio is used to gather data from multiple sources, including Google Analytics and social media. You can use the platform to create graphs, charts, and other visual representations of the data.

Optimisation and Personalisation

As a Google Analytics agency, we put in place measures to gather the data needed to generate insights on your site. We then use the data to devise a plan of action that will boost your profits.

Identify & fix conversion issues

Thanks to our decades of experience, we are experts at identifying conversion blockers and improving conversion rates. Using a data-backed approach we’ll run tests that will help maximize your profits.

Improve ad spend ROI

We have managed millions of pounds in ad spend. We will review your use of AdWords, and undertake multivariate testing to help you get the highest CTR from the ad to the page and conversion on the page. This will ensure you get a low CPC and a better return on your ad spend.

Enable dynamic re-marketing & smart lists

One of the best ways to increase your profits is customer retargeting. You can use retargeting to remind visitors of the products they almost bought. Through smart lists, we can also help you identify products people are likely to buy in the future. These are strategies proven to maximize revenue.

Automated reporting

We use smart spreadsheets to create custom reports aligned with your business goals so you can identify risks and opportunities for your firm. These automated reports help you save time by giving you the essential data you need at a glance and provide you with actionable insights.

Attribution modelling

We use attribution modelling to help you discover how customers are reaching your website. With this information, you can identify your most effective marketing channels. This knowledge will help you better invest your marketing resources helping you grow your business faster.

A/B testing for CRO

We use A/B and multivariate testing to help address problems and maximize your conversion rate. A/B testing involves creating two versions of the same page with slight variations. Traffic is sent to each page to see which has the best conversion rate.

Training For Digital Marketing Teams

Our long term goal for every client is to empower you with the skills to run your site independently. We can help improve the skills of your digital marketing team through training sessions led by our experts.

Google Analytics Training

Google Analytics Training
We'll provide capacity training to help you get the most out of Google Analytics - a tool for monitoring conversion rates and determining what customers are doing on your site. Through our in-depth training, your team will learn the dark arts of one of the most important SEO tools ever developed.

Google Tag Manager Training
Tag Manager is an incredibly useful tool that can help you improve a website UX and increase revenue. However, if incorrectly used, the system can cause significant problems to a website. Through our training, we can help you master GTM.

SEO Training
Understanding how to rank on Google, Bing, and other search engines will help you unlock the growth potential of your business. Through our SEO training sessions, we provide you with a strategy you can follow that will get you ranking in the SERPs.

Data Studio Training
DataStudio can help you turn the reams of website data you gather into easy to digest and interpret graphs and charts. We'll demonstrate how to use DataStudio so your marketing team can make more informed sales and marketing decisions.

Reviews

  • Vinnie Morgan
    We hired Accelerate Agency in 2016 to improve our SEO. Through link building, technical SEO and onsite SEO, they helped us achieve a 140% increase in traffic and improved quality of inbound leads . Thoroughly recommended.
    Vinnie Morgan
    BookingLive
  • Minyu Bian
    I met Accelerate via the web analytics association. As a friend and mentor,They have helped me greatly with web analytics research
    Minyu Bian
    Analytics Manager at Telefonica
  • Ash Ali
    Accelerate are some  of the smartest and most talented web analysts I have worked with in the industry. They have their finger on the pulse for the latest developments and is quick to highlight how they can impact your web site.  
    Ash Ali
  • Ben Boughton-White
    We really appreciate the work you are doing for us and the impact you have made is noticeable
    Ben Boughton-White
    Dorwest Herbs Ltd
  • Nail Dickson | SEO Manager
    I hired Accelerate in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more' in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend them for GTM & GA implementations.
    Nail Dickson | SEO Manager
    Marie Curie's
  • Marcela Leon
    I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
    Marcela Leon
    Association Of Clinical Research Professionals
  • Deeplaxmi Adke
    Accelerate are Google Tag Manager guru's. we worked with them on a complex implementation project for over 10 months and continued to be impressed by their  skills. They provide creative solutions and are not shy about making recommendations or improvements that They believes will add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
    Deeplaxmi Adke
    Director, Digital Analytics at National Geographic Society
  • Jamie Middleton
    Accelerate have gone out of their way to share their knowledge of how to improve our Google presence with impressive demonstrable results in a very quick time
    Jamie Middleton
    TechSPARK

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National Geographic Google Analytics Case Study

Complex Analytics Upgrade

Overview

The National Geographic Society is an educational organisation focusing on anthropology, history, culture, and the sciences. The company runs one of the most popular sites in the world and has millions of monthly visitors.

The digital marketing team at the National Geographic website needed to upgrade an old, heavily patched in-house GTM system. They needed to upgrade the system because they were struggling to understand what visitors to the site were doing. This limited revenue potential from the site.

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The Task

The National Geographic website required a significant amount of work. The various sites used an old, heavily-patched inhouse system. They wanted to transfer to a newer, better functioning Google Tag Manager. More than 500 tags would need to be transferred.

There were also six individual CMS systems that had to be compiled into one! The process had faced delays due to its complexity. This meant the task needed to be completed within just three-months.

The Solution

The goal was to create a website that could function and provide the business insights the digital marketing team needed. Accelerate first reviewed overlaps and functionality issues present in the existing Google Tag Manager and Google Analytics accounts. We eliminated duplications, resulting from badly organised naming conventions, and reduced the numbers of triggers and tags by more than a third.

Another major task was improving the website management.  We needed to move content from six CMS onto one while keeping the site accessible to users. During the transfer, page edits were limited. This ensured no information was lost. Standard trial procedures, including A/B testing and other methodologies were then used to improve CRO.

To guarantee against problems, failsafes were installed. Thankfully these didn’t need to be used. Finally, staff training sessions were held for key personnel so they understood how to use the new consolidated system. This was all done within just three months.

Result

As a result of this work, National Geographic had improved oversight on what was happening across the website. The enhanced system means that the digital marketing team could run remarketing campaigns, there was better revenue tracking, and reports could be created faster than before. As a direct outcome, National Geographic managed to increase site revenue and identify and resolve UX issues faster.

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Tipico.de Case Study

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Overview

Tipico.de is a German website, and one of the most popular and profitable betting websites in Europe. The business is based in Malta, with prominent branches in Germany, Croatia, Gibraltar, and Colombia. With a significant amount of operation, the company wanted to improve conversion rate monitoring and increase search engine rankings for Tipico.de.

The Task

The company was operating multiple Google Analytics and Google Adwords accounts. This situation meant it was impossible to accurately determine a baseline for the number of people who were registering with the system from the website. They were also unable to determine where visitors had come from, and what the conversion rate was from each channel.

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The Solution

After KPIs and objectives were agreed on, Accelerate began a three-month contract with Tipico. The majority of the work involved clean-up initiatives and consolidating how the website functioned. The ultimate goal was to substantially increase the number of people registering through and using the website.

The first stage of the evaluation involved reviewing their Google Analytics account, which was previously a Google Analytics premium account. The account was adapted to meet their business needs. We then centralised and consolidated 40 different Google Tag Manager accounts into one place.

One concern was a need to identify where website traffic originated. Tipico believed that 50% of traffic was direct, but this figure was the result f inaccurate data collection. Therefore, we enhanced the site’s Google Analytics, which indicated in clearer terms how people got to the site and engaged with the content.

The Accelerate team also conducted training sessions to ensure staff could monitor and alter the Google Analytics and Adwords functions according to their needs. We offered support in using tools such as the Datastudio dashboards to visualize data, to demonstrate how the site was operating to their management.

Result

The work was completed within three months, in the required timeline and within budget. By helping the company determine where their customers were coming from, Tipico immediately saved an estimated USD 75,000. Further savings and revenue increases resulted from having a clearer overview of what were the most effective marketing channels for the company.

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