Analytics Made Easy


What is Google Analytics?

Google Analytics is the tool made by Google to measure website performance and traffic. Fundamentally it reports who is coming to your website and what are they doing.

Who is this for?

Google Analytics is for anyone who has an online business. Google Analytics is an absolutely essential tool to accelerate business growth online. To grow, you need to analyse what you are doing right and what you are doing wrong by observing the traffic coming to your website.

What are we providing?

Accelerate Agency are providing a second-to-none level of training. Our training is provided by industry experts who are globally renowned for their mastery of Google Analytics. We are willing to make the journey to come and see you to provide world-class training in-house.Accelerate Agency are providing a second-to-none level of training. Our training is provided by industry experts who are globally renowned for their mastery of Google Analytics. We are willing to make the journey to come and see you to provide world-class training in-house.

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Analytics Made Easy


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Here are some of the clients we have worked with

WHY HAVE WE
CREATED A TRAINING PROGRAM ?

Why attend a Google Analytics training session?

Our Google Analytics training is for people who need to measure the how well their website is performing, which is everyone who owns or runs a website! We can teach you everything and that includes even the most basic things. We had to start somewhere and we understand that you have to as well. So if you’re going to learn, then learn from experts that understand how you’re feeling when just starting out.

What can we teach?

Beginner level to understand Google Analytics - We’ll get you and your team off to flying start with this beginner course. Great if you haven’t even set up your account yet but you’ve been told it’s a good idea!

Technical to implement Google Analytics and increase understanding - We’ll get you and your team to grips with all the heavy detailed stuff with this technical course. Great if you’ve been using Google Analytics for a while but you know you could improve your understanding, and be doing more to make use of it.

Advanced to provide advanced analytical information and understanding about your website - We’ll get you and your team up to black belt level with this advanced course. Great if you’re team is seriously experienced but you want to polish your trophies and enter the next realm.

Why Are We Different

Accelerate provide a different kind of course because of our pure expertise. Phil is one of the best Google Analytics experts in the world. He has developed these skills over many years culminating in a career revolving around the web tool. Having taught many people in the past and provided thousands of people with Google Analytics support, Phil has built the resources to create a masterclass going through all of the features from start to finish. You won't find a course like ours anywhere else.

Taught By The Experts

Phil Pearce

Analytics expert, author and web analyst - encyclopedic knowledge of almost everything else.

Phil is one of the world's best and most renowned Google Analytics experts in the world. His endeavours have led him to be recognised by his peers as one of five Google Analytics legends.

Phil is a business Graduate with over 15 years IT experience and a Proven Track Record of Success,Innovative Thinking, Active Involvement, Commitment and Reliability.

Chris Knight

Chris Knight has dedicated many years of his life to becoming an expert in Google Analytics. He has mastered the intricacies of all of the tool's features and is now considered to be the go-to man for Google Analytics advice and training.  

Chris is also a body builder, Accelerate's team fitness coach and is a bit of a charmer.

Phil became a Google Top Contributor in 2012 and has remained one ever since. This means that Phil has taken the time to answer questions and provide support for people on Google. To gain this accolade one must answer thousands of questions to the highest standard. This is excellent evidence that Phil is the perfect candidate to provide analytics support and training.

Phil Pearce has been given legendary status by the digital analytics collective, Measurecamp. This means that Phil is globally renowned and considered amongst his peers to be the best in the world at digital analytics. This is no small feat as there are only five such people in the world. I think it’s fair to say Phil knows what he’s doing when it comes to Google Analytics training.

Of course, having received these other accolades and being part of such an extraordinary group of analytics experts, he is a fully analytics qualified individual. This means that he is recognised by Google itself as an individual that is fully qualified in all areas of their analytics tool.

Phil is also a web analytics exchange mentor. Web analytics exchange is an organisation that is trying to help people do web analytics the right way. Phil is part of these elite few that are preaching their expertise in the area and providing Google Analytics training.

Phil is a member of the digital analytics association. As you can probably tell by the name, the Digital Analytics Association is heavily involved in the teaching and application of digital analytics. Phil is a member of the association and is thereby part of an professional set of Google Analytics teachers.

Training Sessions Available

Different courses

This course is for complete beginners. Even if you haven't set up your Google Analytics account yet. We will give you the necessary information to get you going. We will teach you what web analytics are and how to drive continual improvement of the online experience that your customers have.


You will be learning:
  • What web analytics are
  • How to drive improvement to user experience

How to navigate analytics reports
  • How to change dates
  • How to populate graphs
  • How to filter data in reports
  • How to change report dimensions
  • How to order data in reports
  • See what tables are available

See key metrics to report on
  • Find the users on your site
  • Measure loyalty of users
  • See what users are using to browse your site
  • See where customers come from
  • See which keywords are bringing users to your site
  • See what are users doing on your site
  • See if users are buying, signing up or registering on your site
  • Learn how to share analysis with colleagues

Cost: £300 per person.

You will learn how Google Analytics works; Javascripts, cookies and gif requests. Security, privacy and reliability.You will also learn about the tracking code implementation; how the tracking code works, customisation methods and alternative tracking code.


How Google Analytics training works
  • Javascript
  • Cookies and gif requests
  • Differences from log based tools
  • Security
  • Privacy and reliable

The Tracking Code
  • How the tracking code works
  • Customisation methods
  • Alternative tracking code

Measuring Conversion
  • Creating goals and funnels
  • Ecommerce tracking
  • Callbacks

Cost: £400 per person.

This course is for people who want to perfect their Google Analytics skills. This is for users who are already very familiar with the tool, but want to become a bit closer to an expert.


What you will be learning:
  • Advanced web analytics
  • Custom segments
  • Custom metrics
  • Custom dashboards
  • Building your own reports
  • Where to start your analysis
  • What are the most popular routes through your site
  • Goal flow
  • Custom variables

Cost: £500 per person.
Who this is for:

This course is designed for anyone who is considering using Google Analytics. If you would like to know more about the performance of your website or have just started an online business, then this is for you. You could also be a manager or director level employee who is wanting to understand the digital element of the company better.


What to expect:

The taster course will provide you with a snapshot of what Google Analytics can do for your business. It is designed to give you enough information so you can understand the power of Google Analytics without having to take the time to get overly technical.


Cost: Free

Class Size and Location

How many people can attend?

We pride ourselves on offering the highest quality training. To ensure delegate participation the maximum number of delegates per session is ten people.

Where does the training take place?

We can provide the training face to face in South-west England and South Wales region. We also provide the training sessions online via such platforms as Skype.

Where does the training take place?

We can provide the training face to face in South-west England and South Wales region. We also provide the training sessions online via such platforms as Skype.

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What Our Client Says

  • Minyu Bian
    I met Accelerate via the web analytics association. As a friend and mentor,They have helped me greatly with web analytics research
    Minyu Bian
    Analytics Manager at Telefonica
  • Ash Ali
    Accelerate are some  of the smartest and most talented web analysts I have worked with in the industry. They have their finger on the pulse for the latest developments and is quick to highlight how they can impact your web site.  
    Ash Ali
  •  Ben Boughton-White
    We really appreciate the work you are doing for us and the impact you have made is noticeable
    Ben Boughton-White
    Dorwest Herbs Ltd
  • Nail Dickson | SEO Manager
    I hired Accelerate in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more' in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend them for GTM & GA implementations.
    Nail Dickson | SEO Manager
    Marie Curie's
  • Marcela Leon
    I wanted to thank you for all the work you did in setting ACRP up with GTM and Ecommerce tracking. Tracking has been amazing and I love seeing the data come through clean!
    Marcela Leon
    Association Of Clinical Research Professionals
  • Deeplaxmi Adke
    Accelerate are Google Tag Manager guru's. we worked with them on a complex implementation project for over 10 months and continued to be impressed by their  skills. They provide creative solutions and are not shy about making recommendations or improvements that They believes will add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.
    Deeplaxmi Adke
    Director, Digital Analytics at National Geographic Society
  • Jamie Middleton
    Accelerate have gone out of their way to share their knowledge of how to improve our Google presence with impressive demonstrable results in a very quick time
    Jamie Middleton
    TechSPARK

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Case Studies

Accelerate are Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with.

Deeplaxmi Adke Director, Digital Analytics at National Geographic Society Washington D.C I Publishing

I hired Accelerate in December 2014 to audit Marie Curie's Google Analytics & Google Tag Manager implementations. They did everything in the brief and more in an incredibly quick time with very short notice. They also provided pro bono support after project closure. I wouldn't hesitate to recommend Accelerate for GTM & GA implementations.

Neil Dickson London SEO Consultant - Growth Hacker - Digital Marketer Current Marie Curie, Previous Hotcourses Ltd, Metropolis, Majestic

 

0117 3361103