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Remarket to non-converted ex-visitors with an ad showing a picture of the product they just viewed, this is enabled via the Google Display Network.

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<script>

window.dataLayer = window.dataLayer || [];

dataLayer.push({

“google_tag_params”: {

 

// Retail – Google Merchant Center feed required for retail

“ecomm_prodid”: “12345”, // product viewed – ecommerce.products[n].id

“ecomm_pagetype”: “home | category | searchresults | product | cart | purchase | other”,

“ecomm_totalvalue”: “49.99”, // Product price – dataLayer.ecommerce.purchase.actionField.revenue

“ecomm_pname”: [“”], // ecommerce.products[n].name

“ecomm_pcat”: [“”], // ecommerce.products[n].category

“ecomm_rec_prodid”: [“”], // ecommerce.recommendation[n].id

“ecomm_paymentstep”:”cart | login | delivery | billing | payments | complete”,//purchase.actionField.option

 

// Flights

“flight_destid”: “PAR”, // flight viewed

“flight_originid”: “LON”, // flight viewed

“flight_pagetype”: “home | searchresults | offerdetail | cart | purchase”,

“flight_startdate”: “2015-01-01”, // startDate of flight. YYYY-MM-DD format

“flight_enddate”: “2015-01-08”, // endDate of flight. YYYY-MM-DD format

“flight_totalvalue”: “100”, // Flight price

 

// Travel

“travel_destid”: “PAR”, // travel option viewed

“travel_originid”: “LON”, // travel option viewed

“travel_pagetype”: “home | searchresults | offerdetail | conversionintent | conversion | other”,

“travel_startdate”: “2015-01-01”, // startDate of trip. YYYY-MM-DD format

“travel_enddate”: “2015-01-08”, // endDate of trip. YYYY-MM-DD format

“travel_totalvalue”: “100”, // Trip price

 

// Hotels and rentals

“hrental_id”: “52639”, // hotel or rental viewed

“hrental_pagetype”: “home | searchresults | offerdetail | conversionintent | conversion | other”,

“hrental_startdate”: “2015-01-01”, // startDate of rental. YYYY-MM-DD format

“hrental_enddate”: “2015-01-01”, // endDate of rental. YYYY-MM-DD format

“hrental_totalvalue”: “100”, // Price of hotel or rental.

 

// Real estate

“listing_id”: “mtv_12345”, // listing viewed

“listing_pagetype”: “home | searchresults | offerdetail | conversionintent | conversion | other”,

“listing_totalvalue”: “600000”, // Listing price

 

// Jobs

“job_id”: “1255”, // job viewed

“job_locid”: “Mountain View”, // Location job viewed

“job_pagetype”: “home | searchresults | offerdetail | conversionintent | conversion | other”,

“job_totalvalue”: “100000”, // Salary of the Job

 

// Local deals

“local_id”: “1234”, // local deal viewed

“local_pagetype”: “home | searchresults | offerdetail | conversionintent | conversion”,

“local_totalvalue”: “100”, // Price of local deal

 

// Custom

“dynx_itemid”: “Sedan”, // item viewed

“dynx_itemid2”: “Red”, // item viewed

“dynx_pagetype”: “home | searchresults | offerdetail | conversionintent | conversion | other”,

“dynx_totalvalue”: “20000” // Item price

}

});</script>

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