Promotional Banner
ecommerce.promoClick.promotions[n].id
ecommerce.promoClick.promotions[n].creative
Page
page.id
pageTitle
pageVirtual
pageDeviceSysEnv
pageDeviceOrientation
google_tag_params.session_testVariant
pageSiteSearchTerm
pageSiteSearchResults
pageLanguage
pageCountry
pageGeoRegion
pageContentCreated
google_tag_params.ecomm_pagetype
pageGroup2_category
pageGroup3_subCategory
pageGroup4_templateName
pageGroup5_containerVersion
Version, Environment and Status
version: (v2)
environmentIdentifier: (dev | staging | live)
event: header_datalayer_loaded
Products
ecommerce.detail.products[n].id
ecommerce.detail.products[n].name
ecommerce.detail.products[n].brand
ecommerce.detail.products[n].variation
ecommerce.detail.products[n].category
ecommerce.detail.products[n].price
ecommerce.detail.products[n].position
ecommerce.detail.products[n].list
google_tag_params.ecomm_pagetype
google_tag_params.ecomm_prodid
google_tag_params.ecomm_rec_prodid
Social Events
network
socialAction
Events
event
eventCategory
eventAction
eventLabel
eventValue
eventNonInteractive
Security & Privacy
2 stage authentication security setting
DoubleClick and GA opt-out privacy link
Cart
ecommerce.add.actionField.id
ecommerce.add.actionField.step
ecommerce.currencyCode
ecommerce.add.actionField.coupon
ecommerce.add.actionField.couponDiscount
ecommerce.add.actionField.tax
ecommerce.add.actionField.shipping
ecommerce.add.actionField.shippingMethod
ecommerce.add.actionField.subTotalIncludeTax
ecommerce.add.actionField.revenue
google_tag_params.ecomm_rec_prodid
User (Profile & Segments)
user.id
firstPurchaseDate
visitorLifetimeValue
google_tag_params.isNewRegistration
google_tag_params.isUserNewCustomer
google_tag_params.isLoggedIn
google_tag_params.user_memberType
google_tag_params.user_ageRange
google_tag_params.user_gender
google_tag_params.user_customerQualityScore
google_tag_params.user_highSpenderScore
google_tag_params.session_type
Transaction
ecommerce.purchase.actionField.id
ecommerce.purchase.actionField.step
ecommerce.currencyCode
ecommerce.purchase.actionField.coupon
ecommerce.purchase.actionField.couponDiscount
ecommerce.purchase.actionField.tax
ecommerce.purchase.actionField.shipping
ecommerce.purchase.actionField.shippingMethod
ecommerce.purchase.actionField.subTotalIncludeTax
ecommerce.purchase.actionField.revenue
ecommerce.purchase.actionField.paymentMethod
ecommerce.purchase.actionField.date
ecommerce.purchase.products[n].id
ecommerce.purchase.products[n].name
ecommerce.purchase.products[n].variation
ecommerce.purchase.products[n].brand
ecommerce.purchase.products[n].category
ecommerce.purchase.products[n].price
ecommerce.purchase.products[n].quantity
Transaction (Billing Address)
ecommerce.purchase.actionField.city
ecommerce.purchase.actionField.region
ecommerce.purchase.actionField.country
ecommerce.purchase.actionField.postalRegion

 

Note: utm_id / campaignCode for marketing campaign landing pages not mentioned.

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