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Promotional Banner Products Cart Transaction
ecommerce.promoClick.promotions[n].id ecommerce.detail.products[n].id ecommerce.add.actionField.id ecommerce.purchase.actionField.id
ecommerce.promoClick.promotions[n].creative ecommerce.detail.products[n].name ecommerce.add.actionField.step ecommerce.purchase.actionField.step
Page ecommerce.detail.products[n].brand ecommerce.currencyCode ecommerce.currencyCode
page.id ecommerce.detail.products[n].variation ecommerce.add.actionField.coupon ecommerce.purchase.actionField.coupon
pageTitle ecommerce.detail.products[n].category ecommerce.add.actionField.couponDiscount ecommerce.purchase.actionField.couponDiscount
pageVirtual ecommerce.detail.products[n].price ecommerce.add.actionField.tax ecommerce.purchase.actionField.tax
pageDeviceSysEnv ecommerce.detail.products[n].position ecommerce.add.actionField.shipping ecommerce.purchase.actionField.shipping
pageDeviceOrientation ecommerce.detail.products[n].list ecommerce.add.actionField.shippingMethod ecommerce.purchase.actionField.shippingMethod
google_tag_params.session_testVariant google_tag_params.ecomm_pagetype ecommerce.add.actionField.subTotalIncludeTax ecommerce.purchase.actionField.subTotalIncludeTax
pageSiteSearchTerm google_tag_params.ecomm_prodid ecommerce.add.actionField.revenue ecommerce.purchase.actionField.revenue
pageSiteSearchResults google_tag_params.ecomm_rec_prodid google_tag_params.ecomm_rec_prodid ecommerce.purchase.actionField.paymentMethod
pageLanguage Social Events User (Profile & Segments) ecommerce.purchase.actionField.date
pageCountry network user.id ecommerce.purchase.products[n].id
pageGeoRegion socialAction firstPurchaseDate ecommerce.purchase.products[n].name
pageContentCreated Events visitorLifetimeValue ecommerce.purchase.products[n].variation
google_tag_params.ecomm_pagetype event google_tag_params.isNewRegistration ecommerce.purchase.products[n].brand
pageGroup2_category eventCategory google_tag_params.isUserNewCustomer ecommerce.purchase.products[n].category
pageGroup3_subCategory eventAction google_tag_params.isLoggedIn ecommerce.purchase.products[n].price
pageGroup4_templateName eventLabel google_tag_params.user_memberType ecommerce.purchase.products[n].quantity
pageGroup5_containerVersion eventValue google_tag_params.user_ageRange Transaction (Billing Address)
Version, Environment and Status eventNonInteractive google_tag_params.user_gender ecommerce.purchase.actionField.city
version: (v2) Security & Privacy google_tag_params.user_customerQualityScore ecommerce.purchase.actionField.region
environmentIdentifier: (dev | staging | live) 2 stage authentication security setting google_tag_params.user_highSpenderScore ecommerce.purchase.actionField.country
event: header_datalayer_loaded DoubleClick and GA opt-out privacy link google_tag_params.session_type ecommerce.purchase.actionField.postalRegion

 

Note: utm_id / campaignCode for marketing campaign landing pages not mentioned.

Other cheat sheets:

w3c cheatsheet JSON Object Names

GTM Datalayer cheatsheet (app version)

0117 3361103