GTM is rapidly being adopted and it is used by some of the largest websites on the internet.

growth and adoption donut chart

Source: trends.builtwith.com/widgets/tag-management

GTM use graph

Source: w3techs.com/technologies/history_overview/tag_manager

 

Only Adobe Dynamic Tag Manager (Satellite), Tealium and Mezzobit are growing – all other TMS are remaining static or declining.

 Other tag manager systems

Source: trends.builtwith.com/widgets/Google-Tag-Manager

 GTM is on 10% of all big websites – its usage has doubled in 12 months.

Read why has it grown?

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