If the Vimeo, KuluValley or BlueBillywigg Video are used (rather than Youtube) then these hosted video player will need to be configured to trigger GTM events via onclick or onload actions:

<!– GTM onclick video play –>

<a href=”#” class=”gtm-video” onclick=”window.dataLayer.push({

‘event’: ‘video’,

‘eventCategory’: ‘video’, //same as dataLayer.push.event

‘eventAction’: ‘play’, // play pause, stop, share etc

‘eventLabel’: ‘<videoID>_<video name>’,

‘eventValue’: parseInt(0.00), //percentage video played 100 to 0

‘eventNonInteractive’: false, // Is video auto-played? true|false

‘pageVirtual’: location.pathname + location.search,

‘pageTitle’: ‘<video name>’

});”>Click here to Play video</a>

<!– GTM onload video play –>

<script>

window.dataLayer = window.dataLayer || [];

window.dataLayer.push({

‘event’: ‘video’,

‘eventCategory’: ‘video’, //same as dataLayer.push.event

‘eventAction’: ‘play’, // play, pause, stop, share etc

‘eventLabel’: ‘<videoID>_<video name>’,

‘eventValue’: parseInt(0.00), //percentage video played 100 to 0

‘eventNonInteractive’: true // Is video auto-played? True|False

});</script>

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