For international websites it is important to decide the structure of accounts and containers, as this will effect access control, maintenance and data collection. Please be aware of the following GTM restrictions:

  • GTM has a limit of 200 tags per container
  • GTM does not officially support two GTM snippets on the same page. This is because auto-events and gtm.dom become unstable.
  • Backend data rollup is a GA premium only feature.
  • The enterprise feature for folderised tags, with access limits per folder does not exist.
  • Container importing beta is requires whitelisting, it is not enabled by default.

1)  One account per organisation (1 organisation)


2) One account per brand (2 brands in this example)


3) One account per brand per country (196 containers)




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