Thanks to Claudia Kosny & Carmen Mardiros for help with this script!

Note: GTM currently does not support custom dataLayer naming conventions for ecommerce.

If the client is unwilling to replace the Qubit universal dataLayer with a GTM dataLayer then the following options can be used:

https://qubit.auth0.com/login?state=O7YwZHPyozofEhRXsFRkcnIsOMhu5sX4&client=LuJX5yJ7dmknlbW6LXoPhBn3R1dqPaKn&protocol=oauth2&response_type=code&redirect_uri=http%3A%2F%2Fdocs.qubit.com%2Fcallback%3Fret%3D%252Fuv%252Fparameters%252Ftransaction.html%26sig%3D8otjJ8y8tPkL%252FVn8CTqLKcmyDbKu%252FV5yMoqoiRVpVUk%253D

 

<!– Qubit universal variable with GTM ecommerce –>

<script type=”text/javascript”>

//<!–

window.universal_variable = window.universal_variable ? window.universal_variable : {};

window.universal_variable = {

“version”: “1.1.1”,

“page”: {

“type”: “confirmation“, // Use this one for trigger

“category”: “Checkout Confirmation” // Do not use this field

},

“transaction”: {

“order_id”: “HSS012546“,

“date”: “2014-01-01T23:59:59.999Z“,

“currency”: “GBP“,

“subtotal”: 110.00,

“subtotal_include_tax”: true,

“tax”: 18.33, // 110 * (1-(100%/120%))

“shipping_cost”: 10.00,

“total”: 110.00,

“shipping_method”: “1st Class Royal Mail”,

“voucher”: “MYVOUCHER1“, // Same as dataLayer.transactionCoupon

“voucher_discount”: 100.00, // (£100 * -50%) * 2 items

“payment_type”: “Visa“,

“line_items”: [{

“product”: {

“name”: “Sparkly Shoes“,

“sku_code”: “0987654321“,

“manufacturer”: “The Shoe Co”,

“category”: “Shoe“,

“subcategory”: “Heels”,

“color”: “Black”,

“stock”: 3,

“size”: “6”,

“unit_price”: 100,

“unit_sale_price”: 50,// includes tax

“voucher”: “MYVOUCHER50”

},

“quantity”: 1

}, {

“product”: {

“name”: “Red Dress“,

“sku_code”: “0987654321“,

“manufacturer”: “The Dress Co”,

“category”: “Dresses“,

“subcategory”: “Red dresses”,

“color”: “Red”,

“stock”: 3,

“size”: “6”,

“unit_price”: 100,

“unit_sale_price”: 50,// includes tax

“voucher”: “MYVOUCHER50”

},

“quantity”: 1

}],

“user”: {

“user.id”: “12134124”,

“returning”: true

}

}

}

//–>

</script>

 

 

<!– customHTML on {{js_window.universal_variable.page.type}}=(confirmation| Checkout Confirmation) AND event=gtm.dom ready –>

<script>

// ——— Map Qubit >> ENHANCED gtm ecommerce ——- //

var eCommProductsENHANCED = [],

currProductENHANCED, i, ii;

for (i = 0, ii = window.universal_variable.transaction.line_items.length; i < ii; i += 1) {

currProductENHANCED = window.universal_variable.transaction.line_items[i];

eCommProductsENHANCED.push({

‘id’: currProductENHANCED.product.sku_code, // SKU

‘sku’: currProductENHANCED.product.sku_code, // SKU

‘name’: currProductENHANCED.product.name,

‘category’: currProductENHANCED.product.category,

‘brand’: currProductENHANCED.product.manufacturer,

‘variant’: currProductENHANCED.product.size, // also color or subcategory possible

‘coupon’: currProductENHANCED.product.promo_code,

‘price’: currProductENHANCED.product.unit_sale_price,

‘quantity’: currProductENHANCED.quantity

});

}

// Now declare Ecommerce payment dataLayer variables

window.dataLayer = window.dataLayer || [];

dataLayer.push({

‘ecommerce’: {

‘currencyCode’: window.universal_variable.transaction.currency,

‘purchase’: { // detail > add > checkout >>> purchase | refund

‘actionField’: {

‘step’: ‘6’, // 1-6

‘option’: ‘complete’, // checkout > login > delivery > billing > payments > complete

‘id’: window.universal_variable.transaction.order_id,

‘affiliation’: window.universal_variable.transaction.promo_code,

‘revenue’: window.universal_variable.transaction.total,

‘tax’: window.universal_variable.transaction.tax,

‘shipping’: window.universal_variable.transaction.shipping_cost,

‘shippingMethod’: window.universal_variable.transaction.shipping_method,

‘date’: window.universal_variable.transaction.date, // optional

‘coupon’: window.universal_variable.transaction.promo_code,

‘couponDiscount’: window.universal_variable.transaction.promo_discount,

‘paymentType’: window.universal_variable.transaction.payment_type,

‘subTotalIncludeTax’: window.universal_variable.transaction.subtotal_include_tax

},

‘products’: eCommProductsENHANCED // Trigger Transaction Loop array above

}

}

});

// ——— Map Qubit >> LEGACY gtm ecommerce ——- //

var eCommProducts = [],

currProduct, i, ii;

for (i = 0, ii = window.universal_variable.transaction.line_items.length; i < ii; i += 1) {

currProduct = window.universal_variable.transaction.line_items[i];

eCommProducts.push({

‘id’       : window.universal_variable.transaction.order_id,

‘name’     : currProduct.product.name,

‘sku’     : currProduct.product.sku_code,

‘category’ : currProduct.product.category,

‘price’   : currProduct.product.unit_sale_price,

‘quantity’ : currProduct.quantity

});

}

// Now declare Ecommerce payment dataLayer variables

window.dataLayer = window.dataLayer || []; // PP – Safeguard ADDED

dataLayer.push({

‘transactionId’: window.universal_variable.transaction.order_id,

‘transactionAffiliation’: window.universal_variable.transaction.promo_code,

‘transactionTotal’: window.universal_variable.transaction.total,

‘transactionTax’: window.universal_variable.transaction.tax,

‘transactionShipping’: window.universal_variable.transaction.shipping_cost,

‘transaction_currency’: window.universal_variable.transaction.currency,

‘transactionProducts’: eCommProducts // Trigger Transaction Loop array above

});

// Send Transaction

dataLayer.push({‘event’: ‘donewith_qubitmapped_enhanced_transaction’});

</script>

 

 

Then add this JS variable macro:

image134

Which is called in this rule here:

image135

Which is called here in the above customHTML tag:

image136

Help files:

Notes:

  • GTM is much better for Adwords remarketing than Qubit
  • GTM now supports write and a hack can be used for Tag dependencies using event daisy-chaining.
  • JS variables can be used to turn Qubit variables into {{macros}} in GTM.
  • For Qubit ecommerce arrays I am hoping that GTM ecommerce template adds macro support in 2014-Q3. Then the mapping can be done natively without using customHTML 🙂
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