Need we give any introduction? National Geographic is the iconic American cable and satellite television network boasting millions of viewers. A true world leader in adventure, science, photography, environment, history and space exploration.
The website was using an in-house Tag Management solution that needed to be migrated to Google Tag Manager. However, there was only a 3-month window to complete this migration and it involved 6 CMSs and 500 tags!
The existing GTM setup was cleaned-up and changed from classic Analytics to universal Analytics. Then a phased approach of migrating the pageview, events & then transactions was adopted. An automatic QA system was introduced to monitor the 500 events during the migration and a robust migration process was introduced to minimise human error.
completed in 3 months
High quality data allowed
A/B testing using GA goals
What our Client Says
"Accelerate are Google Tag Manager gurus. I worked with them on a complex implementation project for over 10 months and continued to be impressed by their GTM & GA skills. They provide creative solutions and were not shy about making recommendations or improvements that they believed would add value. Their expertise in Analytics and Google Tag Manager definitely make them a great resource to work with." - Deeplaxmi Adke, Director of digital analytics.