I’ve been filling this area with useful content for you over the last month. Keep an eye out for more stuff coming up!

  • Google Tag Manager Developer’s Guide – this will help you set up your Google Tag Manager account correctly. I’ve given detailed instructions with screen shots and clear steps to follow. Good luck! And if you have any questions feel free to get in touch.
  • SEO analysis audit – this template is the kind of thing you can expect to receive from me after an SEO Analytics audit on your business, tailored to your business of course. Anybody can use it to help them guide their own Google Analytics audit too!
  • CRO heatmap audit – this template is the kind of thing you can expect to receive from me after a CRO audit using heatmaps and opacity maps. It shows you the kind of detail I’ll go into and the sorts of optimisation tips it helps throw up.
  • UK cookie compliance audit – this template sets out: the background of cookies, the kind of action recommendations you can expect from a Phil Pearce cookie audit, covers sections on customer log in and shopping carts, includes a guide to cookie intrusiveness, gives examples of good cookie policy pages and finishes with ICO ‘quick wins’ guidelines.
  • GTM audit example – this template is the kind of thing you can expect to receive from me after an GTM audit, tailored to your site of course. Feel free to use it to guide your own GTM audit too!
  • KPI audit example – this will help you determine the KPIs you should be tracking to support your business objectives. This template includes detailed frameworks and screen shots to help you nail down your measurement plan. Good luck! And if you have any questions just drop me an email or leave a comment.
  • Cheatsheets – these cheatsheets bring everything together for each topic in one page or two, ready for you to download (or print) and refer to.
0117 3361103