Company Profile

RingCentral is a provider of state-of-the-art cloud communications solutions that help modern companies work the way they need to. A global company and leader in Unified communications.

The Problem

RingCentral are a global telecommunications business, their key sales pages were under-performing, not ranking and the brand was getting lost in a concentrated market – because of this, the quality of in-bound leads was diminishing and ROI was shrinking. It wasn't looking good for the unified communications provider.

The Solution

We put our technical SEO recommendations into effect starting with enhancing existing and writing new sales and blog content, which entailed 50,000 words of high-quality, keyword-optimised content. In order to grab the attention of RingCentral’s desired audience, we developed a series of e-books per prospect vertical, driving traffic via all touch points to the downloads. Next, we executed an external off-site content marketing campaign choosing sites such as Hubspot, Bigcommerce, Sap, G2 to provide high-quality referral traffic to RingCentral’s main pages. We secured 195 backlinks, amassing a collective reach of over 30 million views.

The Results

RingCentral is now sitting in the #1 position for VoIP in the UK. We increased their impressions from 5,000 to 82,000 and increased the clicks to website from 31 to 2,000.

What our Client Says

"Accelerate are friggin' awesome" - Sam O'Brien - Senior Website Optimisation & User Experience Manager - EMEA, APAC | RingCentral

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