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Search Engine Optimisation
Using technical tips and best practice to get your site higher on search engines to increase the number of relevant visits to your site
SEO is all about getting your website under the noses of those people most likely to benefit from your website. You may have the best product or service in the world, but if your site doesn't show up in search engines when people are searching for a solution to a problem you can solve, they won't know about it. People joke that the best place to hide a dead body is on page two of Google search, as no one ever looks there, so if your business isn't on page one, it's unlikely you will achieve major success.
Basically, you need to use Search Engine Optimisation to make your website easier to understand and to be indexed by search engines like Google and Bing. You also need to ensure your site is following their guidelines for what they consider is the kind of site they want to show to their search users e.g. Mobile first, fast site speed, optimised image and video, properly indexed pages, and so on. If you are doing that correctly, you'll be getting free relevant traffic to the right content on your site.
We specialise in many different fields of SEO to help you get more relevant traffic to your site and therefore more leads, by improving your visibility on search engines. These include:
SEO Audits and Reviews
A review of your existing SEO strategies to help you scope out what you need to change and potential opportunities
SEO is constantly changing, and it can be a full-time job keeping on top of it. It's a necessary one though, if you want to stay high in the search results. Regular reviews of your SEO strategy ensure it is achieving your goals, and will quickly eliminate weaknesses and identify new opportunities for you. We offer the following service to help you achieve that:
SEO reviews
We can provide a full and detailed analysis of your current SEO strategy and how well it is currently working. As part of this we will also look at how closely your website is aligned to Google's (and other search engines') best practice guidelines for how your site should behave. We will also suggest changes which will make a positive difference to your search rankings.
New website SEO
Build your new site to succeed in search from the start
Are you planning on building a new website or replacing an old one? Why not let us help you get the site architecture, categorisation, tagging and indexing correct at the start, to ensure search engines can easily find you and understand what you offer?
We can show your developers the optimal structure and content to get the SEO right, right at the start. To do this we provide the following services:
Keyword research
It's important to know which keywords you need to target to find your potential audience and we can help ensure your website's structure and navigation allows each page to be fully optimised to target these keywords.
New site navigation structure
The position of where you put pages in your website's structure can have a big effect on search engine rankings for those pages. Search engines typically prioritise those pages nearer to your root domain. We'll help create a clear optimal structure to ensure your important content is boosted in the rankings.
Existing site audit
If you already have a website and are looking to update it, we can advise you on what is currently working and should be retained and the likely consequences of content removal.
Our Bristol SEO Team work are happy to help
Content Redirection
When you change from one site to another, it's important that you present to Google a map of where the old content is compared to the new. If you don't you can lose large amounts of traffic due to people going to old, now broken links. We'll do a full crawl of the site and ensure all ranking pages are redirected to their new equivalents, so the previous SEO value of those pages is not lost.
Ecommerce SEO
Getting your product pages to rank higher and convert more sales
If you are running an online store you already know there is a lot of competition out there, so you need to make sure you are investing in attracting profitable traffic to your site, and then converting that traffic into sales.
Basically, ecommerce SEO is about getting the pages of the products or services you are selling to appear on the first page of organic search results on search engines, preferably in the top three slots. You also need to ensure that you are appearing in the right searches for the right keywords, to ensure any extra traffic being generated is relevant to what you are offering.
This will generate a higher amount of free organic traffic consisting of people with an interest in what you are offering.
To help achieve this we offer the following services:
Technical audit
During a technical audit we look at how you are being indexed by Google and other search engines, to ensure that you are presenting the correct information on what your site is offering. We'll also check for issues like duplicate content which could be harming your rankings.
Design review
We will review your site to ensure it is easy to navigate by customers and that it is properly secure (and advertises this to your customer to encourage trust in your brand). We will remove as many barriers or customer drop-off points in the sales flow as possible to get your customers to make that purchase.
Category page optimisation
Your site needs to make sense to both search engines and your customer, so you need to ensure you are grouping products together by theme to make the site more navigable. Well-defined category pages also allow you to rank higher on search engines for both the products and product themes you offer.
Product Optimisation
How you describe your products on your online store can also have a big effect on your search engine rankings. We'll ensure your keyword targeting, calls to actions, schema markup and page layout are doing everything they can to get you to rank higher and convert customers into making a sale when they arrive.
Conversion rate optimisation
We also want to ensure that the traffic already arriving at your site, or customers who have bought from you previously, aren't ignored. We will look at how we can encourage repeat sales and where there are opportunities for upselling. We'll ensure that the sales funnel is doing all it can to boost your bottom line, by looking for drop off points, and using split testing to focus on the best results.
Google shopping services
You can sell your products direct from Google search results pages if you sign up to Google Shopping. It's part of Google's paid advertising network, and as a Google partner we can create and maintain a Google Shopping feed on your behalf to drive more sales.
Technical SEO
Matching your site's technical specifications to search engine requirements to boost rankings
Google's emphasis on prioritising sites that give a better experience to those using its search engine means that usually it's only fast, relevant, mobile first and well-indexed sites with relevant content that can make it to the top of the rankings.
We will do a full technical audit to ensure you are in line with Google's Webmaster Guidelines, showing you easy wins to speed up and streamline your site to make your customer's experience better, and therefore push you up the Google rankings.
We will also optimise your site's structure to ensure search engines can easily crawl, understand and index the web pages of your online business.
Local SEO
Building up your online business's search engine presence in a specific location
If your target market is local to you, i.e. not worldwide but targeted at a specific area or region, we can help you target users on search engines based on their location, ensuring more relevant traffic to your site.
Search engines are increasingly applying 'personalisation' to their search results based on their users' settings and location, this means you can't rely on just a high-ranking term to bring you your relevant business. We can show you how to make sure you appear in local searches too.
To help achieve this we offer the following services:
Site optimisation for local traffic
Your site needs to represent your local profile, so we'll show you how to demonstrate that locality on your site with mentions of your address and references to local services.
Local citations
We will ensure your business is listed on as many reputable local directories as possible – the more times your business is cited, the more Google will trust your location.
Local link building
We will show you opportunities to show off what you do to relevant local services to encourage them to link to you and share your existence with their audiences.
Google My Business
We can set up or tweak your Google My Business settings to help present your business location and other information direct to searchers on Google.
International SEO
Targeting international markets to grow your brand in new territories
If you are targeting markets for your products and services outside the UK, we can use international SEO techniques to improve your rankings in international search, and to ensure you are visible on search engines popularly used by the countries you want to access.
We can demonstrate to search engines your product or service's relevance to people searching in those areas, this is particularly important if you were previously targeting the UK only. Search engines operating in other countries are only interested in prioritising relevant search results for their users, so you need to make it as clear as possible that your products and services are relevant to the customers in the countries you want to target.
We can also advise you on how to rank on country-specific search engines like China's Baidu and Russia's Yandex.
To help achieve this we offer the following services:
Worldwide audience analysis
We can provide analysis to help you understand how to approach new international markets and what behaviours to use to best appeal to potential customers there.
Competitor analysis
We can provide you with information on your likely competitors in new locales, to help you ensure there is a market for your product or service.
Domain structuring
We can show you how to add international content into your website's structure without affecting local rankings.
Technical SEO
International rankings can be boosted through the appropriate use of website markup and tagging. We can show you how.
International content optimisation
It's not just the correct language, but your choice of imagery that you need to tailor to appeal to international markets. We can review your content to highlight any potential issues.
International link building
We can promote your business internationally to encourage useful backlinks that improve your site's authority and your brand awareness.
Mobile SEO
Optimising your online presence across mobile and tablet devices.
With so many people choosing to use their phones and tablets as their principle method of getting online, websites like Google and Bing prioritise sites that give a more positive mobile experience. If you aren't optimised for mobile, it's likely you won't be ranking highly for your website offering.
We can show you how to optimise your site for mobile, or even create a fast mobile-friendly site for you. To help achieve this we offer the following services:
Content review
Content is often device specific – what works on a laptop or PC may not be a great experience for those on mobiles or tablets. We'll go through your content and highlight which text, images, video or graphics are already working for your mobile audience, and where improvements can be made
Technical audit
Google has clearly laid out its requirements for mobile, and we can show you what is best practice and where your current site isn't meeting requirements. We can provide your developers with guidelines on what you need to do to present a higher-ranking mobile offering to your customers.
Mobile site speed
As part of the technical audit we can show you ways to optimise your site speed for mobile. Faster mobile sites are prioritised by Google and other search engines, so some minor tweaks can have a big effect on your rankings.
Locality optimisation
If you are targeting an audience locally we can help with the mobile version of the site too. Using schema changes and our skills in Local SEO, we will be able to position your site for local users. We'll ensure your NAP (Name, Address, Phone Number) details are correct, which are critical for businesses wishing to rank highly in the local organic search results.
Google Penalties Hub
We can tell you if your site has been penalised by Google, identify the problem and remove it
If Google believes you have used 'Blackhat' or manipulative practices to try to increase your Google rankings, e.g. unscrupulous back-linking or over-optimisation of onsite content, you may have had a Google Penalty served against you.
These take the form of algorithmic or manual penalties to reduce your site's visibility on Google, sometime omitting it entirely.
Some famous Google algorithmic updates have been created to reduce the effect of this kind of Blackhat SEO practice, which means old SEO advice you may have received on how to rank higher may now be harming your site. Here are a few of the larger updates to Google algorithms which could cause a penalty on sites still using older, more manipulative SEO techniques to rank.
Google Panda algorithm
The Panda update released way back in February 2011 was designed to detect sites with thin or over-optimised onsite content. This was to reduce content farm websites which promised much but delivered little of value when you got to them.
Google Penguin algorithm
In April 2012. Google Penguin was released to ensure people who were manipulating the number of links pointing to their site (backlinking) were penalised. This kind of link scheme which used to drive sites up the Google rankings no longer work, and those using them are seen by Google as manipulative and can be penalised.
Google Hummingbird
In September 2013 the Google Hummingbird algorithm was released to try to make websites more readable and penalise those just packing their content with keywords with no benefit to the reader. The idea was to encourage sites that wanted to rank higher to use natural conversational writing rather than forced keywords and make effective use of technical web development for on-site navigation.
Removing Google penalties
If you feel you may have a Google penalty applied to your website, we can confirm this for you. Clues to show it may have happened would include a sudden loss of traffic, rankings or sales. If this sounds familiar, we can show you ways to correct the errors that brought the penalty about
We can use our knowledge to work out the kind of penalty you've received, whether it's manual, or a Panda, Hummingbird or Penguin penalty and show you how to get it removed.
